Effective Date: 30 September 2026
Last Updated: 30 September 2026
BloomBelle Fashion is committed to handling personal information responsibly, transparently, and securely.
This GDPR & Data Protection Policy explains the principles we follow when processing personal information through bloombellefashion.com, including information connected with customer accounts, purchases, payments, deliveries, returns, refunds, customer support, website usage, and eligible marketing activities.
As a Ghana-based business, BloomBelle Fashion recognizes applicable requirements under Ghana’s Data Protection Act, 2012 (Act 843). Where the European Union General Data Protection Regulation (“GDPR”) or United Kingdom GDPR (“UK GDPR”) applies to particular processing activities, we will also consider the relevant requirements of those laws.
1. Scope of This Policy
This policy applies to personal information processed in connection with:
- Website visitors;
- Customers;
- Customer accounts;
- Online orders;
- Payments;
- Deliveries;
- Returns and exchanges;
- Refunds;
- Customer enquiries;
- Marketing communications; and
- Other eligible interactions with BloomBelle Fashion.
The particular legal requirements that apply may depend on the customer’s location and the circumstances of processing.
2. Data Protection Principles
Where applicable, BloomBelle Fashion aims to process personal information according to principles including:
Lawfulness, Fairness and Transparency
Personal information should be processed for legitimate purposes and in a manner that is reasonably transparent.
Purpose Limitation
Information should be collected for specified and legitimate purposes and should not be used incompatibly with those purposes without an appropriate basis.
Data Minimization
We aim to collect only information reasonably relevant to our e-commerce operations and customer relationships.
Accuracy
Reasonable steps should be taken to maintain accurate information where accuracy is relevant.
Storage Limitation
Personal information should not be retained longer than reasonably necessary, subject to applicable legal and business requirements.
Security
Reasonable safeguards should be used to protect personal information against unauthorized access, misuse, loss, or disclosure.
3. Personal Information We May Process
Depending on your interaction with BloomBelle Fashion, personal information may include:
- Name;
- Email address;
- Contact information;
- Billing details;
- Delivery address;
- Customer-account information;
- Order details;
- Product selections;
- Transaction references;
- Payment status;
- Delivery records;
- Return information;
- Exchange information;
- Refund records;
- Customer-support communications;
- Marketing preferences;
- IP address;
- Browser information;
- Device information; and
- Cookie-related information.
Not every category is collected from every customer.
4. Purposes of Processing
Personal information may be processed to:
- Operate bloombellefashion.com;
- Maintain customer accounts;
- Process orders;
- Confirm payments;
- Prepare products;
- Arrange delivery;
- Provide order updates;
- Process eligible returns;
- Facilitate exchanges;
- Process eligible refunds;
- Respond to enquiries;
- Provide customer support;
- Maintain website security;
- Prevent fraud;
- Improve website functionality;
- Maintain appropriate business records;
- Send eligible marketing communications; and
- Comply with applicable legal requirements.
5. Lawful Bases for Processing
Where GDPR, UK GDPR, or another applicable law requires a lawful basis, processing may rely on one or more appropriate grounds.
Performance of a Contract
Information may be necessary to:
- Process an order;
- Confirm a transaction;
- Arrange delivery;
- Handle a return;
- Process an exchange; or
- Provide other requested services.
Legitimate Interests
Information may be processed for legitimate purposes such as:
- Website security;
- Fraud prevention;
- Customer support;
- Business administration;
- Service improvement; and
- Protecting legal rights.
Where required, such interests should be balanced against relevant individual rights.
Consent
Consent may be relied upon for certain optional activities, including eligible marketing or non-essential cookies where legally required.
Legal Obligation
Information may be processed or retained where necessary to comply with applicable legal, accounting, regulatory, or financial requirements.
6. Consent
Where processing is based on consent, individuals should be able to make an informed choice.
Where applicable, consent may be withdrawn.
Withdrawal does not make processing carried out lawfully before withdrawal unlawful.
Certain processing necessary to complete an order or comply with legal requirements may not depend on consent.
7. Customer Accounts
Account information may be processed to:
- Create customer accounts;
- Authenticate users;
- Maintain account functionality;
- Display eligible order information;
- Save eligible preferences; and
- Protect account security.
Customers should take reasonable steps to protect their account credentials.
8. Order and Transaction Data
When a customer places an order, information may be processed to:
- Identify the customer;
- Confirm selected products;
- Verify quantities and variations;
- Process payment;
- Prepare the order;
- Arrange delivery;
- Maintain transaction records; and
- Resolve order-related issues.
Certain transaction records may need to be retained after an account is closed.
9. Payment Processing
Payments may involve independent payment service providers.
BloomBelle Fashion may receive limited information such as:
- Transaction reference;
- Payment status;
- Amount;
- Currency;
- Purchase date; and
- Refund status.
Independent providers may process financial information according to their own privacy and legal obligations.
10. Delivery and Logistics
To deliver physical products, relevant personal information may be shared with appropriate courier or logistics providers.
This may include:
- Recipient name;
- Delivery address;
- Contact information;
- Order reference; and
- Necessary delivery instructions.
Only information reasonably necessary for fulfilment should be shared.
11. Returns, Exchanges and Refunds
When a customer requests after-sales assistance, information may be processed to:
- Identify the purchase;
- Assess eligibility;
- Review product condition;
- Investigate damage or incorrect delivery;
- Arrange an eligible exchange;
- Process a refund; and
- Maintain appropriate records.
Photographs may be requested where reasonably necessary to assess a product-related issue.
12. Cookies and Online Technologies
BloomBelle Fashion may use cookies and similar technologies to support:
- Website functionality;
- Shopping carts;
- Checkout;
- Customer accounts;
- Security;
- Preferences;
- Analytics; and
- Eligible marketing activities.
Where consent is legally required for non-essential technologies, appropriate choices should be provided.
Further information is available in our Cookie Policy.
13. Marketing Communications
Where legally permitted, BloomBelle Fashion may use eligible contact information to communicate about:
- New arrivals;
- Fashion collections;
- Kids’ clothing;
- Footwear;
- Accessories;
- Promotions;
- Offers; and
- Store updates.
Where consent is required, marketing communications will be based on appropriate permission.
Individuals may opt out of eligible promotional communications.
14. Children’s Information
BloomBelle Fashion sells children’s clothing, but customers generally do not need to provide personal information about a child merely to purchase children’s products.
Customers should avoid providing unnecessary personal information about children.
Where children’s personal information is processed, applicable child-data protection requirements will be considered.
15. Data Sharing
Personal information may be shared with service providers where reasonably necessary to operate our business.
Depending on services actually used, these providers may support:
- Website hosting;
- E-commerce infrastructure;
- Payments;
- Delivery;
- Communications;
- Analytics;
- Security; and
- Customer support.
Providers should receive only information reasonably necessary for the relevant purpose.
16. Legal Disclosures
Information may be disclosed where reasonably necessary to:
- Comply with applicable law;
- Respond to valid legal requests;
- Protect customers;
- Investigate fraud;
- Protect our website;
- Enforce legal rights;
- Resolve disputes; or
- Establish or defend legal claims.
Any disclosure should be proportionate to the circumstances.
17. International Data Transfers
International orders and digital service infrastructure may involve personal information being processed outside Ghana.
Where GDPR, UK GDPR, or another applicable data protection framework requires safeguards for international transfers, appropriate mechanisms will be considered.
The appropriate safeguard depends on the countries, providers, and circumstances involved.
18. Data Security
BloomBelle Fashion aims to apply reasonable technical and organizational measures appropriate to its e-commerce operations.
These measures are intended to reduce risks involving:
- Unauthorized access;
- Accidental loss;
- Improper disclosure;
- Unauthorized alteration;
- Account compromise;
- Fraud; and
- Misuse.
No internet-based system can guarantee absolute security.
19. Data Retention
Different categories of personal information may need to be retained for different periods.
Retention may depend on:
- Customer accounts;
- Orders;
- Payments;
- Deliveries;
- Returns;
- Exchanges;
- Refunds;
- Customer support;
- Accounting requirements;
- Fraud prevention;
- Security;
- Legal obligations; and
- Disputes.
Information that is no longer reasonably necessary may be deleted, anonymized, or otherwise appropriately handled.
20. Right of Access
Where applicable law provides this right, individuals may request information about eligible personal data BloomBelle Fashion processes about them.
Reasonable identity verification may be required before information is disclosed.
21. Right to Rectification
Individuals may request correction of inaccurate or incomplete eligible personal information.
Customers should also maintain accurate account and delivery information where account functionality allows updates.
22. Right to Erasure
Where applicable, individuals may request deletion of eligible personal information.
The right to erasure is not absolute.
Certain information may need to be retained for:
- Completed transactions;
- Financial records;
- Legal compliance;
- Fraud prevention;
- Security;
- Dispute resolution; or
- Legal claims.
Further information is available in our Account & Data Deletion Policy.
23. Right to Restriction
Where provided by applicable law, individuals may request restriction of certain processing in eligible circumstances.
Restriction does not necessarily require immediate deletion of the information.
24. Right to Object
Where applicable, individuals may have the right to object to certain processing based on legitimate interests or direct marketing.
Eligible objections will be considered according to applicable law and the circumstances.
25. Right to Data Portability
Where the relevant legal conditions are satisfied, individuals may have the right to receive certain personal information in a structured, commonly used, machine-readable format or request eligible transmission to another organization.
This right does not apply to every category of information.
26. Withdrawal of Consent
Where processing relies specifically on consent, an individual may withdraw that consent where applicable.
Withdrawal will not affect the lawfulness of processing completed before consent was withdrawn.
27. Marketing Objections
Customers may opt out of eligible direct promotional communications.
An opt-out from marketing does not prevent BloomBelle Fashion from sending necessary transactional communications concerning:
- Orders;
- Payments;
- Delivery;
- Account security;
- Returns;
- Exchanges; or
- Refunds.
28. Exercising Data Protection Rights
Individuals wishing to exercise an eligible data protection right may contact:
support@bloombellefashion.com
Please provide enough information for us to identify the relevant customer record and understand the request.
Do not send passwords or complete payment-card information.
29. Identity Verification
We may request reasonable information to verify identity before completing certain privacy requests.
This protects customers from unauthorized:
- Account closure;
- Information disclosure;
- Data alteration; or
- Data deletion.
Verification requirements should remain proportionate to the request.
30. Ghana Data Protection Act
BloomBelle Fashion operates from Ghana and recognizes applicable requirements under the Data Protection Act, 2012 (Act 843).
Our approach to personal information is intended to support principles of lawful, fair, transparent, and secure processing.
Where applicable, individuals may also have rights available under Ghanaian data protection law.
31. GDPR
The EU GDPR may apply to certain processing activities depending on factors such as the individuals involved, processing circumstances, and territorial scope of the regulation.
Where GDPR applies, BloomBelle Fashion will consider applicable obligations concerning:
- Lawful processing;
- Transparency;
- Individual rights;
- Security;
- Retention; and
- International transfers.
32. UK GDPR
The UK GDPR may similarly apply to certain processing involving individuals in the United Kingdom where its territorial requirements are satisfied.
Where applicable, relevant UK data protection requirements will be considered.
33. Complaints
Individuals who have concerns about the handling of their personal information are encouraged to contact BloomBelle Fashion so the matter can be reviewed.
Where applicable law provides the right, individuals may also have the ability to raise concerns with the relevant data protection or supervisory authority.
34. No Sale of Personal Information
BloomBelle Fashion does not treat customer personal information as a commercial product for sale to unrelated third parties.
Sharing necessary information with providers supporting payments, delivery, hosting, security, analytics, or other operational functions does not itself constitute a sale under this policy.
35. Relationship With Other Policies
This policy should be read together with our:
- Privacy Policy;
- Terms & Conditions;
- Cookie Policy;
- Data Usage Policy;
- Account & Data Deletion Policy;
- Shipping & Delivery Policy;
- Returns, Cancellation & Refund Policy; and
- Disclaimer.
Where a specific policy provides additional information about a particular activity, that policy should also be reviewed.
36. Changes to This Policy
BloomBelle Fashion may update this GDPR & Data Protection Policy when our website, data-processing activities, service providers, business operations, or applicable legal requirements change.
The latest version will be published on bloombellefashion.com.
37. Contact Us
For privacy, GDPR, data protection, correction, access, deletion, or related enquiries, contact:
BloomBelle Fashion
Website: bloombellefashion.com
Address: GA-394-3314, Near Fadama Cluster of Basic Schools, Fadama, Ayawaso Road, Accra, Ghana
Information Email: info@bloombellefashion.com
Support Email: support@bloombellefashion.com